About Search Engine Marketing
What Is Search Engine Marketing?
Search Engine Marketing is also known as SEM.
This term relates to a digital marketing strategy, that is used to increase the ranking of a website or a page, so that it shows favourably in the results pages on the major search engines.
These pages are usually known as SERPs, which literally means, Search Engine Results Pages.
Effective SEM can be achieved through a variety of means, including pay-per-click (PPC) advertising, or through organic means, such as SEO, which means optimizing the website to rank well on Search Engines for specific keywords.
Search engine marketing is a very powerful way to get your company’s name recognised and awareness of your products and services.
If this is done correctly and recognised techniques are followed, it can be highly effective for all sizes of business and not just to those with the largest advertising budgets.
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