The use of AI has now enabled highly effective, efficient, successful marketing due to Automation.
Seeking a level playing field
Like many others, we have been attempting to market products and services online for many years, with varying degrees of success. Over this time we have realised that however good our website is, or the product, service or pricing may be, without correct or effective exposure, it will simply never be seen by our target audience. We all need Traffic!
We have witnessed this state of affairs first hand, seeing our competitors on more than one occasion, enjoying huge sales and high search engine rankings with more or less the same offerings as ours, or sometimes worse. We can only look on with envy, or frustration.
So why do others succeed?
If we are to survive in this ever expanding world of online commerce, we need to be able to access cutting edge, modern marketing tools and products, to enable us to get seen by our target audience.
Also, running any effective ad campaign is hugely expensive and can wipe out our annual marketing budget in a fraction of that time, if we are not careful.
But we are now finding ourselves up against the large, often blue chip companies, who may have marketing budgets, 10 or many more times larger than ours.
Our well known competitors have deep pockets and can weather the storms that other possibly smaller, but still highly effective entrepreneurs cannot do. But if we are too careful in our spending, then our advertising and other promotional activities will just not be effective.
Which also creates the other big issue, possibly even worse. In addition to the extra advertising budget, because of their resource and often increased workforce, this means that our larger competitors also have 10 times more brain power and pairs of hands than we do.
Which leads us to the key point...
We need to work smarter and automate as much as possible, using as many tools and techniques as we can, employing AI powered technology.
One such company providing such advanced IT Digital Marketing products, is ONPASSIVE. There are expected to be over twenty AI Powered smart digital tools and platforms available at the start of their official launch.
The date has not yet been announced, but with the recent acquisition of a suite of offices at the top of the Burj Khalifa, along with their existing design hub in Hyderabad, this is expected to be very soon.
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